Hestya Utami
PYP 4 Teacher
HOW WE EXPRESS OURSELVES
An inquiry into the ways in which we discover and express ideas, feelings, nature, culture, beliefs and values; the ways in which we reflect on, extend and enjoy our creativity; our appreciation of the aesthetic.
Central Idea:
People can create or manipulate messages to target specific audiences.
Lines Of Inquiry:
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Images, text and music used to influence behaviour of target audiences
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Creative process used to convey messages
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Interpretation of messages presented in the media
Key concepts:
function, perspective, reflection
Related concepts:
media, advertising, propaganda
Subject Specific:
Language (viewing and presenting; writing )
Arts (Music: creating and responding; visual arts: drawing, graphic design)
Math (space and shape: symmetrical line)
PSE (teamwork)
Social studies (Human systems and economic activities: communications, production)
Summative Assessment:
As a marketing team, students collaborate to promote a product or service they are going to sell on the Entrepreneurship Days. They are using RAFT strategy for selecting a medium for their advertisement.
Summative Criteria:
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Thoughtfully select attributes of product/service to be delivered on the message
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Applies communicative strategies in a promotion
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Connects his/her ways of communication with the target audience
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Well-arranged production
Assessment Strategy: Process Focused
Assessment Tool: Checklist
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